top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
SYM BEAUTY
Date
June 2024
Role
Creative Director, Project Leader
Welcome to my capstone project, Sym Beauty, inspired by the core concepts of symbolism, simplicity, and the senses. Our goal is to elevate accessibility and usability standards while honoring diverse skin, vision, and physical needs.
In developing the creative concept, I led and established the brand, collaborating with over 10 individuals from various majors at SCAD. I worked closely with Tiffany Tedy (motion designer), Mateo Lara (videographer and photographer), He Li, and Mei De Paula (product photographers). My responsibilities included directing, styling, scouting models, and organizing the mood, tone, and concept of our campaigns.
bottom of page