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OTIUM NEW PRODUCT
Project Type
Beauty Project
Date
April 2023
Role
Consumer Engagement, Public Relations, Product Development, Regulations and laws
In our product development course, my partner and I selected a local beauty brand to conceptualize a new product line for Otium Yoga. We developed a comprehensive 360-degree marketing plan, covering all aspects from product creation to promotional strategies. This project offered invaluable insights into beauty product ingredients, regulatory considerations, and effective marketing techniques. It was a hands-on experience that deepened my understanding of the intricacies involved in bringing a new product to market in the beauty industry.
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