HUMANRACE

"New Lunch, Product Price and Positioning for China for the Brand Humanrace."

In this global marketing strategies class, I explored the complexities of pricing strategies tailored for launching a brand in the vast Chinese market. I chose the esteemed brand Humanrace and conducted comprehensive research on China's flourishing beauty market. As part of our strategy, I introduced a new product, ensuring it aligned seamlessly with our market entry plan. This experience deepened my understanding of international marketing and the importance of strategic positioning in a competitive landscape.