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SYM BEAUTY
Project Type
Beauty Project
Date
June 2024
Role
Project Leader, Brand Strategist, Creative Direction, Marketing, Financial Projection and Planning
Welcome to my senior capstone project, SYM BEAUTY.
Sym Beauty is inspired by the core concepts of symbolism, simplicity, and the senses. Through every interaction, we aim to elevate accessibility and usability standards while honoring diverse skin, vision, and physical needs. At Sym Beauty, each product signifies our commitment to understanding, empowering, and including everyone.
During the process of developing this product, I led and established the brand, collaborating with over 10 individuals from various majors at SCAD. I gained invaluable insights from the talented individuals I had the privilege of working with. I aim for Sym Beauty not only to offer a simplified routine but also to redefine accessibility standards within the beauty industry.
