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MATCHA HAZE
Project Type
Innovative Ideation, Strategic Marketing, Competitive Pricing and Product Development
Date
April 2023
This project came about during my trip to France for the fragrance exchange program with SCAD. I gained valuable insights into the world of fragrances and was inspired by the idea that we associate scents with memories from different times of the year. For this project, I aim to create a fragrance that can transport consumers back in time, as each season has its own unique and iconic scents. My goal is for each fragrance to evoke the essence of a different season whenever it's worn.
In this collection, I want the fragrance to guide everyone through each season, using our four main accents to elicit a sense of well-being and leave a captivating, long-lasting scent.
