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TOMFORD FUTURE STORE

Role

Project Leader, Market Analysis, Strategic thinking and conception

Date

May 2023

Project type

Beauty Projects

The Tomford Future Store project centered on showcasing its trademark scents. The store featured four themed showrooms, each located in one of the store's corners, highlighting the top four bestselling fragrances. These showrooms boasted immersive interior designs and scents, with the designs being updated every few months.

In this project, I collaborated with an architecture student to render the store, ensuring the design was both captivating and functional. Additionally, I conducted extensive research on the ideal location for opening the store and developed a comprehensive marketing strategy for its launch. My contributions also included the innovative idea of gamifying the shopping experience and integrating vertical experiences for consumers, enhancing engagement and customer interaction. This project allowed me to blend creativity with strategic planning, resulting in a unique and memorable retail experience.

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